Kedu ihe kpatara ịma ụlọikwuu ji na-agba ọkụ na mberede? Kedu ka agụụ ịma ụlọikwuu n'èzí 2022 siri jide ọkụ?
A bịa n'ịkwa ụlọikwuu, ọtụtụ ndị na-ewere ya dị ka omenala ezumike na Europe na United States.N'ezie, mgbe ntiwapụ nke ọrịa ahụ gasịrị, usoro nke ịma ụlọikwuu malitere n'ụwa nile.Ebe ọ bụ na njem dị anya nwere oke, njem nlegharị anya dị mkpụmkpụ na obere oge ezumike n'etiti obodo na-arị elu, "ahụ ọkụ camping" amalitela ịfefe n'ala ahụ, na-aghọ nhọrọ mbụ maka nnọkọ ezinụlọ, njem ndị enyi, na kọntaktị. na n'èzí, na ọkwa nke nkụda mmụọ adịghị ala karịa na Europe na United States.
The Global Camping Report 2022, nke Global Business Research Company bipụtara, na-egosi na a na-atụ anya na ahịa ịma ụlọikwuu ga-eto site na $62 ijeri na 2021 ruo $68.93 ijeri na 2022, na atụmatụ CAGR nke 11.2%;na site na 2026, ahịa ịma ụlọikwuu zuru ụwa ọnụ A na-atụ anya na ọ ga-eto karịa 45% iji ruo ijeri US $ 100.6 site na 2026. TikTok nwere ọtụtụ vidiyo gbasara ịma ụlọikwuu, sọọfụ na njem njem na ọtụtụ narị nde echiche, nke bụ. ewu ewu nke ukwuu n'etiti otu mba ofesi.
N'oge ọrịa na-efe efe gasịrị, mmasị ndị mmadụ na-eme n'èzí na-aga n'ihu, na ịma ụlọikwuu aghọwo ụgbọ ọhụrụ maka ihe omume n'èzí, na-ebute ohere ọhụrụ maka mmepe.
Na Mee 5, Xiaohongshu kwupụtara data nke ezumike ụbọchị Mee, nke na-egosi na ahụ ọkụ nke ịma ụlọikwuu n'elu ikpo okwu abawanyela maka afọ nke atọ na-esochi, na data na-egosi na mgbe nchọta nke ezumike ụbọchị Mee na 2020 mụbara site na 290% afọ. -na afọ, na ezumike ụbọchị Mee na 2021 mụbara site na 230% kwa afọ, n'afọ a N'ime ụbọchị Mee, nyocha metụtara ịma ụlọikwuu na Xiaohongshu mụbara site na 746% kwa afọ.Ihe ndekọ Hornet's Nest na-egosikwa na n'ime ụbọchị Mee, ewu ewu nke "ogige" ruru ọnụ ọgụgụ kasị elu nke akụkọ ihe mere eme na webụsaịtị dị iche iche, yana nkezi mmụba nke ihe karịrị 130%.
"Site na Jenụwarị ruo mbido Eprel 2022, ọnụọgụ ndị ọrụ debanyere aha maka ịma ụlọikwuu site na Ctrip karịrị okpukpu ise karịa nke afọ niile nke 2021, na dịka Ctrip si kwuo, ewu ewu nke okwu ahụ bụ "ogige" ruru ọnụ ọgụgụ kasị elu nke akụkọ ihe mere eme n'oge. ezumike ụbọchị Mee.Dị ka Ctrip si kwuo, n'oge ezumike May Day, ewu ewu nke okwu ahụ bụ "ogige" ruru ọnụ ọgụgụ kasị elu nke oge niile, na-abawanye 90% kwa izu na ọrụ ọchụchọ na mmetụta ịkwọ ụgbọala na akụ na ụba njem nlegharị anya nke ebe a na-aga. na ogige ndị dị na Guangzhou, Shenzhen na Boluo nwere ewu ewu kachasị elu.N'oge ezumike, ngbanwe nke ngwá ọrụ ebe a mara ụlọikwuu dị ka nnukwu ụlọikwuu, ihe mkpuchi, tebụl mpịachi na oche, na akpa ụra mụbara ihe karịrị ugboro abụọ n'afọ n'afọ na Taobao, Jingdong, na Jindo.2022 ahụla 800% uto nke ngwaahịa ịma ụlọikwuu n'elu ikpo okwu ka ọ dị ugbu a.
A na-akpọ afọ 2022 “afọ mbụ nke akụ na ụba ịma ụlọikwuu”, n'ihe gbasara azụmahịa ndị njem nlegharị anya egbochiri, na-ama ụlọikwuu dịka mmiri ozuzo n'oge iji chekwaa ndụ na-agwụ ike onye ọ bụla.Dabere na akụkọ sitere na Ai Media Consulting, isi ahịa ahịa nke akụ na ụba ịma ụlọikwuu China ga-eru ijeri yuan 74.75 na 2021, elu 62.5% kwa afọ, na nha ahịa ga-abụ ijeri yuan 381.23, yana afọ 58.5% - ọnụego uto n'afọ.A na-atụ anya na isi ahịa ahịa nke akụ na ụba ịma ụlọikwuu nke China ga-arị elu ijeri yuan 248.32 na 2025, na nha ahịa a na-achụ ga-eru ijeri yuan 1,404.28.Ai Media Consulting kwenyere na site n'ịkwalite oriri, ọtụtụ ndị na-azụ ahịa na-esonyere ọrụ ịma ụlọikwuu, ịma ụlọikwuu na ụlọ ọrụ ndị metụtara ya nwere nnukwu ohere mmepe na China.
Industrylọ ọrụ ịma ụlọikwuu China nọ na mmalite nke mmepe ụlọ ọrụ, ọnụego nnabata ụlọ ọrụ ịma ụlọikwuu ugbu a dị ihe dị ka 3%, ka bụ ahịa niche, ma e jiri ya tụnyere ahịa ịma ụlọikwuu nke US na Japan tozuru oke ugbu a, ụlọ ọrụ ịma ụlọikwuu nbanye ọnụego uto ohere.Ugbu a, mgbasa ozi na mgbasa ozi ọha na eze abawanyela ọnụ ọgụgụ nnabata nke ịma ụlọikwuu n'etiti ndị na-eto eto, na ịma ụlọikwuu na-eji nwayọọ nwayọọ na-agbasa site na mpaghara ime obodo ma ọ bụ obodo ndị njem nlegharị anya gaa n'obodo nke abụọ, nke atọ na nke anọ.
N'ọdịnihu, ịma ụlọikwuu ga-eji nwayọọ nwayọọ na-abanye na ndụ ndị mmadụ wee bụrụ otu n'ime ụzọ ntụrụndụ kacha mkpa maka ọha na eze.
Ya mere, na omume nke ịma ụlọikwuu na-aghọwanye ewu ewu n'etiti ọha ọha, fashionable na mfe ịma ụlọikwuu ngwaahịa ga-ewu ewu karịa elu-ọgwụgwụ na ọmarịcha ịma ụlọikwuu.Mechie anya na Boomfortune, ṅaa ntị na ngwaahịa ọhụrụ mara mma na ntanetị!
Oge nzipu: Feb-06-2023
